The ICE brand extended ahead of London, UK, away from home. For the first time, ICE Africa launched successfully in Africa in which 89 worldwide and 24 African Nations participated. In the event of ICE Africa, the industry gets the possibility to meet, network, and have a look at the most modern innovations in gaming. Additionally, share best practice as well as progress in a planned manner that can also be sustained for a longer period. It is free to pre-register for the exhibition as the event is organized by keeping everyone in mind. This is a great milestone achieving period for all the gaming economies of Africa.
Recap at last year’s event. ICE Africa 2018
Last year, this exhibition was organized for 2 days from October 24 to 25. It was in the city of South Africa, Johannesburg. Participants of this conference witnessed this first amazing ICE event in Africa. According to the participants, the event was very productive and they do not doubt that this event will be much bigger and a better one. That is why there are great opportunities for the gaming industry.
In the ICE Africa 2018 event, many local and international salespeople displayed their services and products. The exhibition was held for 2 days. Many software engineers, policymakers, and other such people are thinking of investing in this African market. Additionally, iGaming products are becoming more popular here.
About This Year’s Event
On October 2-3, this exhibition will take place in Sandton, South Africa this year. This great exhibition will represent 24 African Nations along with the 89 nations worldwide. On October 2, IGB Affiliate Africa will organize its inaugural event, sharing the same location as the Ice Africa 2019 conference.
IGB Affiliate Africa will make the most important members of the industry share the advantages of affiliate marketing. It will be a half-day conference. Members will also share their best tips on how to build the best affiliate relationship that is not only profitable but at the same time sustainable.
In recent years, the Novomatic Group has made strong growth mainly in premeditated achievements. There are more than 300 shareholdings. In 2019, they are determined to follow this growth and continue to concentrate on consolidating as well as increasing the together benefit achievements mechanism with different organizations and companies.
The Novomatic group is based on the working of different groups, performing in such a way to help each other in taking business advantages in the gaming industry. They have excitement and enthusiasm to provide modern gaming solutions that will help progress as well as drive the gaming industry.
At ICE 2019, around 20 subsidiaries are expected to come together on the Novomatic platform. They will cover and show how powerful and strong solutions can be attained by complementing each other. In simple words, we can say that Novomatic is covering all the product markets.
Why are gambling companies interested in the African market?
Africa is an amazing continent when it comes to sports. However, it is not just the excitement of watching different sports. There is so much happening around you that you can’t even imagine. In Africa, sports are not just a source of entertainment now. Gamblers and different gambling companies are interested in the African market to make and lose money on sports.
If you look at the statistics of the South African government, more than half of the adult population are involved in such gambling activities. This trend looks to be the same across the entire African market. Africa is still publicized as a continent where around 40% of the population is living below the poverty line. On the other hand, this continent is becoming the most promising market for sports gambling and betting.
Why are gamblers interested in the African market?
When it comes to gambling and betting, a few of the possible top reasons that make the worldwide betting companies interested in the African market are as follows:
- In gambling, you can get a lot of money without losing much. So, high potential for addiction is one of the most important reasons.
- In Africa, the youthful population is there but there are not many employment opportunities. This also becomes the reason for such gambling and betting.
- As Africans love sports, they also love everything related to sports i.e. betting and gambling etc.
- Gambling also increases due to the increasing use of mobile phones and the growing Internet access. People can easily bet online from their mobile phones via the Internet or even SMS. So it has become easier now when it comes to playing as well as paying the betting amount.
- Relatively lax laws in Africa are another reason the US, Europe, and other worldwide betting companies are interested in the African market.
Africa is not a rich area of the world. However, due to the above-mentioned reasons, and after looking at such factors and promising results, the gambling companies of Europe, US, and all around the world are interested in the African market. They are growing and spreading their network in Africa to position themselves in such growing betting business opportunities.